Italian designer Denis Guidone, creator of the Bonseki, Iki Dolls and Komorebi vases for Serax, represents his country in Minsk during Italian Design Day 2018.  
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Italian Design Day in the World is a worldwide project organised by the Italian Ministry of Foreign Affairs, in collaboration with national and international partners, to promote Italian design. This year, this grand design event focuses on the correlation between design and sustainability. Thus, the theme of the event links up perfectly with the Broken Nature concept of the Milan Triennial 2019.

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On 1 March 2018, the second edition of this global event took place in one hundred cities. Ambassadors from the Italian design world were sent to each participating city to represent their country and to strengthen international ties in collaboration. Denis Guidone, designer of the Bonseki, Iki Dolls, and Komorebi vases for Serax, was the acting ambassador of the IDD 2018 at the National Centre for Contemporary Art in Minsk for the exhibition Long Lasting Design: Defining Tomorrow's Classics.

 

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Denis Guidone & Serax

Multi award-winning Italian designer Denis Guidone studied architecture at the Politecnico University of Milan and the FAUP faculty of the University of Porto. Nowadays, the artistic globetrotter divides his time between architecture and design, commuting between Milan and Tokyo. Fascinated by the contrasts between the East and the West, he merges the aesthetics of these two extremes with unconventional and strict precision into an elegant, eye-catching appearance. Following the success of his iconic Iki Dolls vases, which pursue a traditional Japanese aesthetic of style and elegance, Denis has based his second collection for Serax on the ancient Japanese arts bonseki and ikebana, miniature landscapes with gardens, hills and mountains and 'living' flower arrangements.