The Ann Demeulemeester-Serax homeware collection is since September 2021 offered in the Ann Demeulemeester flagship store in Antwerp.
The iconic Belgian fashion brand Ann Demeulemeester re-opened its flagship boutique in Antwerp after a complete renovation, earlier this month. It is symbolic for the brand that Ann Demeulemeester and her partner Patrick Robyn redesigned the 520-square-meter flagship from start to finish in order to stay true to the brand’s vision, while updating it for the new era.
The reopening is the new chapter for the Ann Demeulemeester company, which last year was acquired by Claudio Antonioli with the goal of taking the label back to the cult status it has acquired over the past four decades. Since its inception in 1982, Ann Demeulemeester has become known for its romantic vision of fashion that fused poetry with clothing.
Photos by Victor Robyn.