our story
about serax
Serax is a Belgian design brand, creating contemporary homeware in collaboration with leading international designers and makers. From dinnerware, home accessories, lighting, pottery and furniture, the Serax collections are imagined by both established designers and new talent, each with their own distinctive vision and design signature. Their creations are realised by skilled craftspeople from across the globe. While unique in design and materiality, the collections remain true to Serax’s core philosophy of accessibility, quality and functionality.
Founded in 1986 by brothers Serge and Axel Van Den Bossche, Serax blends family passion with creative innovation. Led by Axel, each collection is curated with care in collaboration with our Antwerp-based team and talented designers worldwide. Each collaborator – from individual craftspeople & designers to our organisational team – becomes part of the growing, international Serax family. Rooted in our heritage, our entrepreneurial spirit embraces new ideas at every level, fostering a culture where creativity flourishes.
CREATIVE ENTREPRENEURSHIP
As a family-rooted business, we are driven by a deep passion that flows through every part of Serax, from thoughtful design and quality production to the meaningful relationships we build.
Our entrepreneurial mindset welcomes new ideas at every level of the organization, creating a culture where creativity thrives. This open, collaborative spirit extends from our teams to our designers and makers, creating a shared energy of a passionate and innovative family.
EMPOWERING DESIGNERS
Serax carefully curates and encompasses some of the most respected and exciting names in contemporary design and fine dining, including Ann Demeulemeester, Kelly Wearstler, Marie Michielssen, Marni, Ottolenghi, Paola Navone, Piet Boon, Sergio Herman and Vincent Van Duysen.
Alongside our partnerships with celebrated designers, we constantly seek out young talent and creators from outside the standard notion of ‘design’, fostering a diversity of perspectives.
Our designers are given space to nurture their ideas, aided by Serax’s expertise and unwavering support. With diverse points of view, their visions are united by our mission to create the perfect blend of aesthetic quality and functionality.
CRAFTSMANSHIP IS THE ONLY WAY
Serax is dedicated to innovation and quality. This is why craftsmanship remains a crucial element of the Serax approach. We work with makers who push the boundaries of what is possible with traditional materials like stone, wood, metal, glass and clay, approaching them with fresh eyes and a contemporary aesthetic sensibility.
Together with these skilled artisans, we challenge ourselves to develop new processes and techniques. From a grand sofa to a delicate champagne glass, each object bears the traces of the hands and minds that made it.
WE CHERISH TOGETHERNESS
At Serax, we create objects that elevate everyday rituals and mark life’s most memorable moments. Rooted in the timeless importance of togetherness, our collections are designed to bring warmth, beauty, and intention to the simple occasions that define our shared human experience. Whether it’s a family meal, a garden gathering, or an elegant celebration, Serax celebrates the joy of being together through thoughtful, enduring design.