As the daughter of an architect, Andrea Croonenberghs was brought up with a passion for beauty, proportion and aesthetics. At the age of eighteen, the possibility of training in industrial design was on the table. Eventually, she chose the school of performing arts, resulting in a successful career as a television hostess, actress and singer. After leaving the Belgian public broadcaster VRT in 2015, Croonenberghs started fuelling her creative impulses with a whole series of side tables and benches. These designs were first launched at the BAD fair in Ghent in 2017. Today, Serax is putting some of them into production.